摘要
在经济全球化的今天,企业跨国经营已经成为一种必然,对数量众多的中小企业来说,如何发展自己,对抗跨国巨头的竞争,跨国经营是必经之路。本文从中小企业跨国经营的优势、劣势及经营策略等方面提出自己的见解。
Transnational operation is a necessary way for small and medium - sized enterprises to develop and compete against transnational corporations, This article puts forward some suggestions on the advantages, disadvantages and operating strategies for small and medium- sized enterprises.
出处
《贵州工业大学学报(社会科学版)》
2006年第6期31-33,共3页
Journal of Guizhou University of Technology(Social Science Edition)
关键词
中小企业
跨国经营
策略
small and medium- sized enterprise
transnational management
management strategy