国内旅游商品市场开发的若干启示——基于游客购物倾向分析

Inspiration for Developing Domestic Tourism Goods Market——An analysis of tourists' buying-propensity

旅游商品的市场开发应该以需求为导向。游客购物倾向模型揭示了旅游商品需求的主要决定因素,主要包括相对价格、商品的特色、税率以及销售策略等。据此,本文认为可以从设计、生产、销售和行业管理等方面入手,来进行旅游商品市场的深度开发,并给出了若干启示性建议。

The development of the market for tourism goods should be demand - oriented. The buying- propensity model indicates the main factors deciding the demand for tourism goods, including relative price, characteristics of tourism goods, tax rate and marketing strategy. The article holds that the deep development of tourism market should start from its designing, producing, distributing and industry regulation. Some instructive suggestions are also put forward.