突发公共卫生事件健康知识的传播渠道研究

Study of transmission route of health knowledge in public health emergency

目的调查突发公共卫生事件时健康知识的传播渠道及受众的接受情况,分析影响受众选用媒体的相关因素。方法采用整群抽样方法,对石家庄市2910名居民进行问卷调查,运用多因素非条件Logistic回归方法进行统计分析。结果在SARS流行期间,公众健康知识得分为7.71±1.54分(满分10分)。调查所列12种信息传播渠道的使用率在10.8%~77.9%之间,其中电视、广播和报纸的使用率在67.4%~77.9%之间。年龄越小、文化程度越低对电视的使用率越高,居民使用电视比学生高。文化程度越高对广播、报纸的使用率越高,非农民比农民、女性比男性对报纸的使用率高。非农民比农民对书刊杂志的使用率高。年龄越小、文化程度越高对网络的使用率越高,非农民比农民、男性比女性、居民比学生对网络的使用率高。结论面对突发公共卫生事件,各种传播渠道在普及公众的健康知识方面均起到一定作用。不同性别、年龄、文化程度、居民或学生、农民或非农民人群对传播渠道的选用情况有差异,提示要根据人群特征采用不同的传播渠道,提高突发公共卫生事件健康传播的效果。

[Abstract] Ol^eet｜ve The aims was to survey the status of transmission route of health knowledge among resi- dents in public health emergency and its influence factors. Methods 2910 residents in Shijiazhuang City were selected by duster sampling and investigated with the same questionnaire. The data was analyz~ by multi-non-Logistic regression. Results The scores of health knowl~_ge of residents was 7.71 - 1.54, while the full score was 10. The distribution of the different tr^ssion routes was in the range of 10.8% -77.9%, of which television, broadc^t and newspapers was in the range of 67.4% -77.9%. The young and low-educational res^ndents liked to choose the television. The respon- dents with high-educational liked to choose the broadcast and newspapers, non-peasants higher than pedants, male higher than female, residents higher than students. The young and high-educational reslx^ndents were more like to choose the in- ternet. Conclusion All transmission routes haol played their roles in public health emergency. The residents had different choice according to their sex, age, educational level, identity and ect. The results suggested that different population would llke to choose different transmission routes.