国外消费者对“中国制造”的感知与评价及对中国企业的启示与建议——来自加拿大埃德蒙顿的调查

Consumer's Perception of"Made in China"and Suggestion to Chinese Enterprises:Evidence from Edmonton Canada

改革开放20多年来,中国经济在全球化的轨道上飞奔,中国成为世界制造业的中心。因此,研究国外消费者对"中国制造"的感知与评价,具有重要的现实意义。论文通过对加拿大埃德蒙顿市消费者的问卷调查,研究影响当地消费者购买行为的主要因素以及消费者对"中国制造"的感知与评价,发现影响消费者购买"中国制造"产品的主要因素及"中国制造"存在的主要问题,为中国企业进一步开拓国际市场,制定国际市场营销战略提供了重要的依据和建议。

Since more than 20 years＇ reforming and opening up to the outside world, China＇s economy has been booming in the giobalizing environment and China has become the world manufacturing center. Therefore, the research on consumers＇ perception of ＂made in China＂ is of great significance. Through the questionnaire survey on consumers live in Edmonton Canada, this paper discussed the main factors influencing consumers＇ buying behavior to purchase the products that made in China, found the problems of Chinese products and put forward very important information and suggestions for Chinese enterprises to further explore oversea market and make international marketing strategies.