3Herche,Joel. Measuring Social Values:A Multi-Item Adaptation to the List Of Values(MILOV). (Working Paper Report Number 94-101),Cambridge,MA:Marketing Science Institute, 1994.
4Lynn r. Kahle,Patricia Kennedy. Using the list of Values (LOV)to understand consumers, the journal of consumer marketing, 1989,6(3):5-12.
二级参考文献3
1卢泰宏著.中国消费者行为报告[R].北京:中国社会科学出版社,2005.212-281.
2张方彤.SPSS11统计分析教程[M].北京:北京希望电子出版社,2002.124-304.
3KONDO Y.Customer satisfaction:how can I measure it.Total Quality Management,2001,12 (7):867-872.