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商品类型对网上购物偏好性别差异的影响 被引量:8

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摘要 本研究重点考查了商品类型如何调节性别对于网络购物偏好的影响。结果显示,男性比女性更偏好通过网络购买搜索型商品;而网络购物偏好的性别差异在体验型商品和信任型商品上并不显著。
作者 陈可
出处 《商场现代化》 北大核心 2007年第02Z期163-164,共2页
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参考文献8

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