摘要
分析了电子商务的特点和竞争优势,从企业组织机构、企业运作方式、营销管理、结算方式等方面介绍了电子商务对企业造成的影响,提出了发展电子商务的策略,以提高企业竞争力。
It analyzes the characteristics and competitive dominance of electronic commerce, introduces the effects made by electronic commerce from the firm structure, operation style, marketing management and final mode etc aspects, and proposes strategy for advancing electronic commerce to improve the market competitive power.
出处
《山西建筑》
2007年第4期233-234,共2页
Shanxi Architecture
关键词
电子商务
市场竞争力
企业管理
electronic commerce, market competitive power, enterprise management
