摘要
对设立顾客关系管理机构、个人联系、频繁营销规划、俱乐部营销规划、顾客化营销、数据库营销等关系营销的几种策略进行了介绍,并对几种策略的优缺点进行了分析,以使营销在高度竞争的市场中处于有利地位。
From setting customer relationship management agency, personal relationship, database marketing, customer club and other aspects strategies of relationship marketing are introduced. Advantages and disadvantages of those marketing strategies are comparatively analyzed in order to win in intense market competition.
出处
《山西建筑》
2007年第5期197-198,共2页
Shanxi Architecture
关键词
营销
管理机构
数据库
策略
marketing, management agent, database, strategy
