种子行业分销渠道冲突探析

Analysis of the Contradiction in the Retail Channel of Seed Trade

随着种子市场化程度的提高,种子行业分销渠道冲突逐渐变成了一种普遍的难以解决的问题,严重影响了渠道效率和效益。通过对安徽部分种子企业分销渠道的调查,分析了种子行业分销渠道冲突的现状及成因,提出了种子分销渠道冲突的解决措施。

With the rapid development of seed market, the contradiction in the seed marketing channel, which gave a harmful imfluence on the benefit as well as efficiency, was gradually becoming a hot piont. After the investigation of seed marketing channels in Anhu, in tire paper the author suggested some solving measures based on the analysis of the current contradiction and contributing factor.