农民工传媒形象再现的内容分析

A Content Analysis on the Recreation of the Peasant - Workers＇ Image in the Media

通过对《人民日报》《农民日报》《新民晚报》《扬子晚报》《羊城晚报》的分析，本文研究了国内主要报纸对农民工群体形象的再现。研究发现，农民工媒体形象的再现呈现多样化。不同的媒体从各自立场出发建构农民工形象，《人民日报》《农民日报》分别从政府、农民工立场建构了农民工沐恩者、成功者的形象；《新民晚报》《扬子晚报》《羊城晚报》三报站在市民立场，对农民工进行了扭曲再现，农民工成了出尽洋相的小丑，地位低下的倒霉蛋，为非作歹的恶棍。

This paper studied the recreation of the peasant - workers image as a whole in the main domestic newspapers such as The People＇s Daily, The Farmer＇s Daily, The Xinmin Evening News, The Yangzi Evening News and The Yangcheng Evening News. The study showed that the image of the peasant - workers turned out to be vailety the. according to the different angles of different media. The People＇s Daily and The Farmer＇s Daily recreated them as thanksgiver and successor on the standpoint of the government and the workers themselves while The Xinmin Evening News, The Yangzi Evening News and The Yangcheng Evening News vilified them as the buffoon and wretch and even ruffian on the standpoint of the citizens.