摘要
随着国际互联网络媒体的兴起,网络广告也应运而生。网络广告具有传统媒介广告所有的优点,又具有传统媒介无法比拟的优势。网络的种种优势使其成为一种具有巨大商业潜力的传播媒介,为网络广告的发展带来巨大的契机,为人们的生活和经济发展带来极大的变化。
With the rise of Internet media, the network advertisement came into being. Besides all advantages of traditional media advertisement, the network advertisement has a incomparable advantage of traditional media. All sorts of advantages of the network make network advertisement become a kind of media with enormous commercial potentiality, and provide the enormous opportunity for its development, bring the great change for people life and economic development.
出处
《襄樊学院学报》
2007年第1期62-66,共5页
Journal of Xiangfan University
关键词
网络广告
传统媒介
广告
Network advertisement
Traditional media
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