试论媒介公信力的缺失与重塑——媒介商业化的伦理反思

Discussion on the medium's lack of credibility and remodeling——Ethical reflection on the medium commercialization

公信力是媒介生存、发展、获得经济效益和社会效益的前提,是媒介最重要的竞争力。然而,随着市场经济的发展,媒介受到各种利益影响日益趋向商业化,其公信力逐渐缺失。因此,要在从业者职业道德建设、媒介企业的品牌形象及管理媒介的立法等方面重塑媒介公信力。

Credibility is the precondition to survive, develop, and obtain economic benefit and social benefit, is the most important competence of medium. But, along with the development of market economy, medium increasingly tends towards the commercialization under the impact of various benefits, its credibility weakens gradually. So, should take measures from the aspects of professional moral building, brand image of medium enterprise, legislation place to manage medium, remodel the medium＇s credibility.