刍议企业的形象力和核心能力

Brief discussion on image competence and core competence of enterprise

在21世纪企业所面临的市场环境中,企业的形象力是企业赖以制胜的“杀手锏”,企业的核心能力是企业参与竞争的“核武器”。企业管理者应致力于构筑企业的形象力及培育企业的核心能力。

In the market environment faced by enterprise in 21st century, the image competence is the ＂killing weapon＂ of enterprise, the core competence is ＂nuke＂ of enterprise to compete, managers of enterprise should apply them to set up the image competence and cultivate the core competence of enterprise.