高职《市场营销》教学模式改革与评价研究

Study on reformation and evaluation for Marketing teaching pattern of higher vocational education

高职《市场营销》教学必须遵循以“服务为宗旨,就业为导向”理念、以学生的文化素质基础为出发点、以技能培养为核心的思路,从教学内容的整合、课堂教学模式、实训环节的教学入手,构建实训主导型教学模式:以技能为主线的实训主导型知识模块和LDIP(知识点的学习;案例讨论;情景模拟;实训项目规划)课堂教学配合三段式实训教学的教学模式,并采用模糊综合评价对该模式的效果进行评价。

Teaching pattern reformation of Marketing of higher vocational education should keep to the follow thoughts：takes skill training as soul and tenet;takes students＇ cultural quality foundation as start point;takes service as tenet ,obtaining employment as orientation. From there aspects of teaching pattern integration, classroom teaching pattern, training teaching pattern, builds up training - dominant teaching pattern, namely, knowledge module, knowledge learning, case discussion, scene simulation, training project plan, combining organically classroom teaching and training teaching. Evaluates the effect of this pattern with fuzzy integration evaluation method.