宿迁市旅游形象设计

Study on the Design of Tourist Image of Suqian

通过对宿迁市地理文脉和旅游受众分析,明确了宿迁的地方优势和特色,把宿迁的旅游整体形象定位为“东部田园在宿迁”,在此基础上,进行了视角形象和行为形象设计方面的探讨。

Tourist destination image was an important factor which attracted travelers. The natural and historical background and the travelers in Suqian were analyzed. According to the local superiority and characteristic, Suqian＇s tourist image should he designed for ＂eastern rurality in Suqian＂. A tourism identity system including view image and behavior image was established.