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基于价值考虑的流失客户选择策略研究

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摘要 客户忠诚是实现客户不断重复购买的保证,拥有长期忠诚客户的公司比拥有低单位成本、高市场份额但客户流失率高的对手更有竞争优势。衡量客户忠诚的指标有两个,客户占有率和客户流失率。要保持一定的客户占有率可以通过两个方面:不断强化公司内客户的忠诚度,避免客户流失;采取多种方法,挽回流失的客户。
作者 刘勇 杨超
出处 《经济师》 2007年第1期7-8,共2页
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参考文献8

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