运用公共关系管理理论 提高资料管理效能

Improve the Efficiency of Information Management by Using the Public Relationship Management Theory

结合高校图书资料管理工作实践,阐述了公共关系管理以及与资料管理的内在联系,并从公众信息管理、公众舆论管理、公众关系管理和公众形象管理等方面探讨了公共关系管理理论在资料室的应用。

Connecting with the work practice of the books and information management in university library, this paper expounds the intrinsic relation between the public relationship management and the information management, and probes into the application of the public relationship management theory in the reference room from four aspects of public information management, public opinion management, public relation management and public image management.