大规模定制产品定价的主要影响因素分析

Analysis on the Main Factors Influencing the Pricing of the Massive Customized Products

从企业定价需要遵循的基本原则入手,论述了成本、需求情况、竞争、供应商行为对企业大规模定制产品价格的影响。

Starting from the basic principles that should be followed in the pricing of enterprise, this paper expounds the influences of the cost, demand, competition and supplier behavior on the pricing of the massive customized products of enterprise.