略论商业模式创新及其评价指标体系之构建

On Innovation of Business Model and Construction of Valuation Index System

商业模式创新有助于企业赢得竞争优势,也是企业创造长期利润的源泉之一。商业模式创新可以从战略选择和运营方式两个层面进行。其目标是为客户创造成本水平更低或差异化特征更为显著的产品与服务。借鉴平衡计分卡模型,可以从商业模式创新与战略目标吻合程度、商业模式的运营效率、产品与服务的客户价值及商业模式的财务价值创造等四个方面建立商业模式创新的评价指标体系。

The innovation of business modal can help corporate acquire competitive strength. We can innovate business model at two levels, i.e. , strategic option and operation, to provide customers with products/services with lower cost or differentiated characteristics. The author builds an index system to valuate the innovation of business model.