摘要
物流与市场营销之间存在密切的内在联系,即物流对市场营销的影响和市场营销对物流的影响,具体表现在实现产品价值、顾客服务、实现顾客满意度、维系顾客忠诚度等方面。做好物流管理能够有效地促进营销战略地实施。成功的市场营销战略有利于促进物流管理工作,降低企业的物流成本。
There are many intimate inner relations between logistics and marketing： the influence of logistics on marketing and the impact of marketing on logistics. The commutative influence can be materialized through the fulfillment of product value, customer service, mainlaining customer satisfaction and customer loyalty. Logistics management can effectinely promote marketing strategies; marketing strategings can also lower logistics cost.
出处
《商业研究》
北大核心
2007年第2期168-171,181,共5页
Commercial Research
关键词
物流
市场营销
联系
区别
logistics
marketing
relations
differences
