摘要
自2005年中国的奢侈消费爆发之后,与新贵和中产阶级一同补习“奢侈知识”的,还有中国的企业们。国际领先的奢侈品企业正在中国市场上亲身示范:奢侈不仅意味着极近完美的产品,还意味着一套自成体系的管理逻辑。
The producers of comsumer goods are always confused about what luxury goods can achieve: customers of luxury goods would like to wait a long time and stand so many inconveniences just for buying one piece. What constitute the logic of luxury is its special principles and operation rules. Luxury represents the power of a few, who build up a tiny and admiring peer group are not only able to afford expensive products, but also able to appreciate these delicate art goods.
出处
《21世纪商业评论》
2007年第2期56-57,9,共2页
21st Century Business Review