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奢侈

Logic of Luxury
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摘要 自2005年中国的奢侈消费爆发之后,与新贵和中产阶级一同补习“奢侈知识”的,还有中国的企业们。国际领先的奢侈品企业正在中国市场上亲身示范:奢侈不仅意味着极近完美的产品,还意味着一套自成体系的管理逻辑。 The producers of comsumer goods are always confused about what luxury goods can achieve: customers of luxury goods would like to wait a long time and stand so many inconveniences just for buying one piece. What constitute the logic of luxury is its special principles and operation rules. Luxury represents the power of a few, who build up a tiny and admiring peer group are not only able to afford expensive products, but also able to appreciate these delicate art goods.
作者 苏醒
出处 《21世纪商业评论》 2007年第2期56-57,9,共2页 21st Century Business Review
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