摘要
广告标题语是广告文案的一种,是读者能在瞬间理解并能长时间记忆的表达形式。像其他语言的广告标题语一样,俄语广告标题语也有其自身的特点,主要表现在句法结构、用词和辞格等方面。对大量俄罗斯电视和报刊广告标题语进行具体分析,不仅有助于对广告语言的研究,而且有助于对俄语功能语体的进一步探索和翻译研究。
Advertisement title language is a form of expression which helps readers comprehend the intention instantly and keep it in mind for a long time. Likewise, Russian advertisement title language has its own features too, specially in syntax, wording and figure of speech, etc. A detailed analysis of the Russian advertisement title languages will be beneficial to both advertisement language study and further exploration of Russian functional style and its translation.
出处
《哈尔滨工业大学学报（社会科学版）》
2007年第1期151-154,共4页
Journal of Harbin Institute of Technology(Social Sciences Edition)
关键词
广告标题语
句法结构
用词
辞格
advertisement title language, syntax structure, wording, figure of speech
