电子商务环境下制造商与传统零售商的价格竞争研究被引量：14

A STUDY OF PRICE COMPETITION BETWEEN MANUFACTURERS AND TRADITIONAL RETAIL DEALERS UNDER THE ENVIRONMENT OF E-COMMERCE

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摘要考虑电子商务直销渠道的引入对传统供应链的影响,在一个制造商和一个传统零售商两阶段的供应链系统中,分析了3种定价方式下的最优定价和库存策略下的供应链成员和系统的收益:1)两个零售商分散定价;2)制造商统一定价;3)按渠道协调的最优原则由系统定价,指出系统定价是最优的定价方式。 The introduction of the channel of E - commerce direct marketing has a tremendous impact on the traditional supply chain. This paper analyzes the returns of optimal pricing and stocking strategies for the supply chain members and the system in the following three pricing methods： a） pricing by two retailers independently; b） uniform pricing by the manufacturer; and c ） system pricing through the principle of optimal channel coordination. The last is the best pricing method.

作者张振雨艾兴政宋璐君罗玉霞

机构地区电子科技大学管理学院

出处《西南农业大学学报（社会科学版）》 2006年第4期60-63,共4页 Journal of Southwest Agricultural University:Social Science Edition

关键词电子商务制造商价格竞争传统零售商 E- commerce manufacturer price competition traditional retailer

分类号 F062.9 [经济管理—政治经济学]

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参考文献8

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