摘要
介绍了重庆农产品品牌现状以及创建与维护重庆农产品品牌的意义,在分析创建与维护重庆农产品品牌所面临的问题的基础上,提出了解决这一问题的相应对策。
This paper presents a brief description of the status quo of the brands of farm products in Chongqing, discusses the signifi- cance of creation and maintenance of good brands, analyzes the existing problems in this aspect and offers some measures for their solution.
出处
《西南农业大学学报（社会科学版）》
2006年第4期68-70,共3页
Journal of Southwest Agricultural University:Social Science Edition
关键词
农产品
品牌创建与维护
对策
farm product
brand creation and maintenance
measure
