电子商务概论课程教学改革研究

TEACHING REFORM FOR THE COURSE "INTRODUCTION TOE-COMMERCE"

《电子商务概论》是电子商务专业的第一门专业核心课程。笔者对该课程进行了多方面的创新改革。针对《电子商务概论》课程的特点,在教学内容、教学方法、教学手段等方面提出了一些教学改革建议。

This paper puts forward proposals about the teaching reform of ＂Introduction to E - Commerce＂, the first key specialty course for the Trade major students, from the perspectives of its contents, approaches and teaching means.