2Penny M. Simpson,Judy A. Siguaw,Cathy A. Enz.Innovation orientation outcomes: The good and the bad[J].Journal of Business Research.2006(10)
3Seigyoung Auh,Bulent Menguc.Top management team diversity and innovativeness: The moderating role of interfunctional coordination[J].Industrial Marketing Management.2004(3)
4Kwaku Atuahene-Gima,Anthony Ko.An Empirical Investigation of the Effect of Market Orientation and Entrepreneurship Orientation Alignment on Product Innovation[J].Organization Science.2001(1)
5CLAYTON M.CHRISTENSEN,JOSEPH L.BOWER.CUSTOMER POWER, STRATEGIC INVESTMENT, AND THE FAILURE OF LEADING FIRMS[J].Strat Mgmt J.1998(3)