流行预测理论分析与研究的实际意义

Analysis and Study of Fashion Forecasting Theories

不同时代和环境条件下人们的服饰审美心理和审美标准不同。服装流行反映了一定历史时期和地区内的人们对服装的款式、色彩、面料以及着装方式的崇尚和追求,并使这种局部的着装方式通过竞相模仿和传播而形成一种逐渐扩大性的社会风潮。服装企业应关注服装流行,运用流行预测及流行趋势发布积极主动地引导服装市场而不是被动地适应市场,不能盲目顺从市场。

People＇s aesthetic psychology and standard change in different times and under various conditions. Fashion prevalence symbols people＇s desire for and pursuit to different styles, colors, textures, and ways of dressing in certain historical times and regions, which causes this regional or periodical dressing ways to become a gradually spreading social tendency by the means of all-out imitating and transmitting. The author, by analyzing and studying fashion forecasting theories, provides some suggestions for fashion enterprises and runners, who holds the view that fashion enterprises should show their concern for the fashion prevalence, and applying fashion forecasting and fashion prevalence release actively lead the fashion market instead of passively and hastily adapting to it.