摘要
保险网络营销已成为保险业务发展的重要推动力,网络保险的发展已被很多保险公司视为提高自身竞争力的核心要素。这种传统产业与新兴产业相互融合的过程,不仅给保险电子商务带来了新的转机,也给传统保险经营的模式增加了新的活力。
Online insurance marketing has become an importance motive force for the development of the insurance business and has been seen as a key factor to promote their competitiveness by many companies. The merging of the traditional industry with the new industry has not only brought a new favorable turn for the E - commerce of insurance, but also added new vigor to the business mode of traditional insurance.
出处
《山西科技》
2007年第1期18-19,共2页
Shanxi Science and Technology
关键词
网络保险
核心竞争力
模式选择
经营风险
online insurance
key competitiveness
mode selection
business risk
