手机的市场细分浅谈

通过对手机市场的规模、参与者和递增变化的分析,手机的整个行业进入一个比较成熟的阶段,手机的市场竞争更加趋向细分市场的竞争,手机厂商要想在这激烈竞争的市场中取胜,只有找到适合自己发展的细分市场才有可能;因此,手机厂商必须针对不同细分市场进行仔细研究,作出适当的产品规划来迎合不同消费阶层的口味,以差异性形成个性化竞争优势。

From the analyse of the volume, the participant and the growth of handset market, we observed that the industry of handset has already entered into a more mature stage. The competition of segmenting market of handset is the direction of the marketing. It＇s the only way for the vendors of handset to study and develop the segmenting market if they want to win the game of the handset.