主位推进模式于广告语篇分析之应用

The implication of Patterns of Thematic Progression Into the Advertising Discourse Analysis

本文以韩札德（Halliday）的系统功能语法为基础，从三大纯理功能中的语篇功能出发，探讨了主位推进模式在广告语篇分析中的应用。分析广告语篇中的主位推进模式可以帮助读者更好地把握广告的意义和实质。

Basing on Halliday＇s Systematic- Functional Grammar and starting from the textual function--one of the three mctafunctions, this paper discusses the implication of patterns of thematic progression into the discourse analysis. With the help of the analysis, the readers could grasp the meaning and nature of the advertisement much better.