传媒协同发展论

On the Collaborative Development of Media

作为社会信息系统,传媒的进化与演进遵循着协同发展的逻辑规律。一方面,与社会政治、经济、文化系统呈现出协同发展的态势,彼此相互促进;另一方面,传媒之间依托于特征与功能的耦合,维系了媒介体系的生态平衡。基于此,确立传媒协同发展的总体思路,探求新的生存空间。

As the information system of society,the media＇s evolution follows the law of collaborative development. On one hand, the media presents the situation and tendency of collaboration with politic,economy and culture. On the other hand ,the media system sustains its own ecological equilibrium coupling with the feature and function. Accordingly, media must have the overall thinking of collaborative development so as to survive and develop.