应用于投资者证券投资决策行为研究的实验法探析

Experimental Method Used in Researching of Investors' Securities Investment Decision-making Behavior

通过对投资者证券投资决策行为(简称投资者决策行为)的研究方法进行了比较分析,结果显示实验法在投资者决策行为研究中是适用的,在一些深层次主观动机问题上,甚至是必须的。在对实验法的一般程序和操作内容进行简单阐述后,论文结合实验法的方法论背景、理论基础和中国投资者决策行为的一些基本特征,对实验法应用于中国投资者决策行为研究时必须注意的若干问题进行了探讨。结合探讨结果,论文简单介绍了实验法应用于中国投资者决策行为研究的一个例子。

The paper,in comparison with the researching methods used in researching of investors' Securities investment decision-making behavior(investors' decision-making behavior for short),finds out that the experimental method is applicable to the researching of investors' decision-making behavior.When the research on the deep-stratum of investors' subjective motivation is made,using experimental method is even necessary.After introducing the generic procedure and the operation content of experimental method,combining with the methodological background,academic foundation of experimental method and some basic characteristics of investors' decision-making behavior in China,the paper discusses the potential problems of using experimental method in the research of investors' decision-making behaviors.Finally,the paper briefly introduces an application of experimental method in research of investors' decision-making behavior.