摘要
本文首先简要介绍了广播传媒的诞生,在分析广播传媒和广播产业的特点和优势的基础上分析了广播传媒未来主要的发展趋势,并且针对该趋势提出了广播传媒及广播产业谋求新发展的具体措施,进而从不同层次分析指出广播传媒的定位。最后作者联系中国广播传媒发展的实际情况,提出新时代背景下中国广播传媒的发展方向。
This thesis gives a brief introduction to the birth of broadcast media in the very beginning. Specific measures focusing on broadcast media' s new developments are also supplemented on the basis of analyzing the future developing trend of this media. And the thesis contends the positioning of broadcast media from various different levels of it. The author points out the development trend of China's broadcast media according to the practical situation of China's media development.
出处
《齐齐哈尔大学学报(哲学社会科学版)》
2007年第2期16-19,共4页
Journal of Qiqihar University(Philosophy & Social Science Edition)
关键词
广播
传媒
发展
定位
broadcast
media
development
positioning