后奥运时期我国数字电视的发展策略探析

Exploration of the Development Tactics of China's Numerical Video after Olympics

数字电视是传播体育的最理想媒体,而体育为数字电视的发展提供了强大的内容保障。北京奥运为我国数字电视的发展带来了千载难逢的机遇,但数字电视在我国的发展尚处于初级阶段,在推进过程中面临许多困难。后奥运时期,数字电视在我国虽已普及,但随着奥运会的结束,支撑数字电视发展的强大内容平台以及相关优惠政策也将自然消失。因此,后奥运时代,我国数字电视将如何实现可持续发展,这是一个不得不关注和探讨的问题。

Numerical video is the most important medium for sports spread, and sport provides mighty content guarantee for development of the numerical video, Beijing Olympic brings rare chance on it＇s development, while the numerical video in china develops initially, existing many problems. After the period of Olympics, although it will popularize on the whole country, along with the lower of curtain the content platform and relative policy that supports numerical video＇s development will disappear spontaneously. How to make the maintainable development of numerical video after Olympics, it would be hot topic and attentive problems.