儿童成长及消费行为研究

Study on the Growth and Consumer Behavior of Children

介绍了儿童消费市场现象,总结出儿童各个成长阶段的心理和行为特点,有针对性地提出了营销建议。

This paper introduces the phenomena of children＇s consumer market, sums up the features of children＇s psychology and behavior in each growth stage, and advances some corresponding marketing suggestions.