试论电子商务物流隐性成本控制

Discussion on the Recessive Cost Control of the Material Flow in the E-commerce

介绍了电子商务成本控制的重要性,并从订单成本的控制、获得顾客与留住顾客的成本控制、通过战略联盟和组合营销及规模经济控制成本和通过合理制定逆向物流政策控制成本4方面探讨了电子商务物流隐性成本控制。

This paper introduces the importance of the cost control in the E-commerce, and probes into the recessive cost control of the material flow th the E-commerce from four aspects of the order cost control, the customer-obtaining- and-retalning cost control, the east control though the strategical alliance and combination marketing and scale economy, and the cost control through working rationally out the reverse material flow policy.