摘要
随着我国涉外商务活动不断拓展和深入,对国际商务高层次人才的需求十分迫切,对国际商务沟通教学提出了新的要求。文章针对国际商务沟通课程的特点和目标,对教学内容进行了思考和设计,并对课堂教学方法进行了探究。
Along with the extending and deepening of foreign business activities, there is an increasing demand for high level international business management experts. Therefore, the requirement for the innovation in teaching method of Inter - cultural Business Communication also comes. This article prevides the thinking and design on the leaching content according to the characteristics and aim of Inter- cultural Business Communication, it also explores the in - class leaching method of the subject in this field.
出处
《黑龙江高教研究》
北大核心
2007年第2期144-146,共3页
Heilongjiang Researches on Higher Education
关键词
国际商务沟通
教学
教学设计
教学方法
inter- cultural business communication
teaching
teaching design
teaching method
