对成人高校的品牌价值与规范化质量管理

The brand value of adult education college and standardization of quality controlling

强化教学质量管理,不仅仅是重塑成人高校品牌的问题,也是提高成人高校毕业生就业率,改善毕业生就业质量的一个关键问题。成人高校必须根据市场需求确定自己品牌的核心价值,合理定位,确定质量管理目标,并通过规范化管理提高教学质量。

To enhance teaching quality is not only an issue to remould brand image of adult education college, but also a key to increase employment rate of graduates and to improve employment level of graduate. Adult education college must make sure the core value of the brand image and fixed position right according to the market need. We must confirm a target of quantity controlling and we can improve teaching quality by management of standardization.