摘要
中医教育国际化的基础条件:①中医药在海外有着良好的群众基础;②中医药在海外已有了良好的政策环境;③中医药悠久的历史吸引着海外学人对古老文明的向往与探索。但中医教育国际化也存在着拓展障碍,包括:文化障碍、形象障碍、观念障碍。针对于此,拓展策略可采用品牌策略、文化先行策略、目标市场策略等。
Internationalization of Chinese medicine education is conducted under the following conditions： 1. There is good mass foundation. 2. There is good policy environment. 3. Scholars and learners are attracted by the long history of Chinese medicine and they want to explore more about the ancient civilization. However there exist some problems hindering development of this process, including cultural obstacles, image obstacles and concept obstacles etc. Thus our development may adopt such policies as brand policy, culture-leading policy, target market policy etc.
出处
《中医教育》
2007年第1期1-3,7,共4页
Education of Chinese Medicine
关键词
中医药教育
国际化
条件
策略
education of Chinese medicine
internationalization
condition
policy
