摘要
2005年肯德基在中国开出了第1200家店,把竞争对手麦当劳远远抛在了后面,在中国赢得了顾客的广泛好评和极高的受欢迎度,并且击败了一个又一个的挑战者。本文试图从跨文化的角度分析肯德基这个美国快餐连锁店在中国的营销策略,并由此提出值得跨国餐饮公司借鉴的建议。
KFC draw 1200th shop in China, throw rival McDonald behind far 2004, have won the customer＇ s extensive favorable comment and extremely high popular degree in China, and has defeated one and another challenger. This text is to analyze KFC, the American fast food chain store marketing tactics in China from cross - cultural angle, attempt to give beverage suggestion that Company draw lessons from to put forward from this.
出处
《特区经济》
北大核心
2007年第1期264-265,共2页
Special Zone Economy
关键词
肯德基
餐饮
跨文化
营销
KFC
Food
Cross - cultural
Marketing
