摘要
随着产业集群的遍地开花,集群品牌的建设日益受到企业界与理论界的重视。本文以“嵊州领带”的成功为例探讨了集群品牌在建设与运作中存在的问题,并提出相应的建议措施。
Along with industrial colony＇ s blooming, the colony branding has become more and more popular both in business and theory circle. This paper identifies the issues lying in colony brand forming and operation process through the success of ＂shengzhou ties＂ . And then, based on above, the writer proposes the corresponding operational advices.
出处
《特区经济》
北大核心
2007年第1期268-269,共2页
Special Zone Economy
关键词
嵊州领带
集群品牌
集群品牌
效应
shengzhou ties Colony Colony Brand
Colony Brand Effect
