摘要
对虚拟物品的类型给以界定,对虚拟物品两种基本形式——虚拟装备和虚拟货币的特点进行分析,并总结出虚拟装备的获取方式。在此基础上,对已有虚拟物品的定价方法进行分析,最后提出成本-市场比较综合法来确定虚拟装备的价格。
Firstly, the range and category of online vitual property are specified. Then the characteristics of two kinds of virtual properties, virtual equipment and virtual currency, are analysed. Furthermore, the acquisition way for virtual equipments is also discussed. Finally, this paper reviews the exsiting pricing methods, and after the comparision, a new method for virtual equipment pricing is presented based on the cost method and market comparision method.
出处
《上海管理科学》
2007年第1期59-62,共4页
Shanghai Management Science
基金
国家自然科学基金资助项目(70501024
70501022)
教育部人文社会科学项目资助(05JC870013)
关键词
虚拟装备
定价
网络游戏
Virtual equipment
Pricing
Online game.
