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老年人消费与投资行为特征和金融产品创新——以北京市调查为例 被引量:9

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摘要 中国已进入老龄化社会,伴随这一现象崛起的老年人市场,已经对整个国民经济产生了重大影响。本文旨在分析了解老年人的消费习惯与投资偏好,尤其是在我国人口老龄化过程中产生的特殊金融需求及其商业机会,以求满足多元化的老年人金融市场需求,促使老龄社会的和谐健康发展。同时也希望能够为我国金融与保险业的业务拓展提供一个新的空间。
出处 《经济问题探索》 北大核心 2007年第3期175-177,共3页 Inquiry Into Economic Issues
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