鲁西南地区城镇居民体育消费现状调查及对策研究

Investigation And Strategy Research On The Situation Of Sports Consumption Among Urban Residents In Southwestern Area Of Shandong Province

从促进鲁西南地区经济发展出发,运用文献资料法、问卷调查法等方法,对鲁西南地区城镇居民的体育消费水平、消费结构以及影响居民体育消费的因素等问题进行的调查研究表明,鲁西南地区城镇居民的总体体育消费水平较低;体育消费以实物性消费为主;影响居民体育消费的主要因素有经济、观念等,为此,本研究提出了发展鲁西南地区体育产业和体育消费的基本对策。

With the combination of documentary analysis and questionnaire investigation, this study conducts a large size questionnaire investigation about the level of the sports consumption, the structure of the sports consumption and the primary factors which impact on the residents sports consumption and so on among urban residents in this area. Several findings can be concluded as follows： the level of the sports consumption is relatively low; the structure of sports consumption is improper; main factors which impact on the residents＇ sports consumption are economic factors and sports viewl^ints. This paper puts forward five countermeasures of developing sports industry and sports consumption in southwestern area of Shandong province.