中国二手汽车市场营销模式探析

随着中国二手汽车市场的不断发展,市场强烈要求建立科学、合理的营销模式来规范二手汽车市场的运作。文章分析了中国二手汽车市场在营销环节上存在的问题,并借鉴国外二手汽车市场营销模式的经验,最后提出规范中国二手汽车市场营销模式的一些建议。

With constant development of second -hand car market in China, scientific and reasonable marketing patterns are expected to establish and standardize the operation of second - hand car market. The article analyzes the existing problems of second - hand car marketing in China, and learns lessons from foreign experience. Suggestions to standardize China＇s second - hand car marketing pattern are advanced in the end.