我国汽车营销现状及创新分析

文章分析了我国汽车营销现状和发展水平,阐述了目前我国汽车营销存在的主要问题,并得出营销创新对我国汽车业的长远发展具有重要的现实意义,最后分析了体验式营销在汽车营销创新中的应用。

Firstly the article analyzes the current situation and state of the art of China＇s automotive marketing, then elaborates the main existing problems of China＇s automotive marketing at present, and draws a conclusion that marketing innovation is of realistic significance to China＇s automotive industry in the long term. In the end, the application of experimental marketing in automotive marketing innovation is analyzed.