摘要
探讨在激烈的医疗市场竞争形势下,如何将市场营销理念与护理服务有机结合,以"最优质的产品及服务、最低的成本、最优惠的价格"为标准,提供优质、高效的护理服务。实践证明,将市场营销理念运用于护理服务管理,不仅可以有效地提高患者的满意度,同时也提高了医院的核心竞争力。
In the fierce market competition of health care,the following issues are discussed, such as how to link marketing concepts and nursing service organically to create a high -quallty,effeetive service marketing with the standard of ＂the best product and service,the minimum cost,the most preferential price＂. Practice implies that applying marketing to nursing service management would improve patients＇ satisfaction effectively as well as the core competitiveness of the hospital.
出处
《护理管理杂志》
2007年第3期46-48,共3页
Journal of Nursing Administration
关键词
市场营销
理念
护理服务
marketing
concepts
nursing service
