国内外旅游购物研究进展

THE PROGRESS OF RESEARCH ON OVERSEAS AND DOMESTIC TOURISM SHOPPING

自20世纪80年代以来国外旅游购物研究逐渐受到关注,研究进展快,主要内容包括:旅游购物作用及评估、旅游购物者类型划分、动机和行为研究、购物者体验评估、纪念品研究、购物区的空间布局规律探究以及旅游购物经典案例分析等;而国内的相关研究相当匮乏。分析认为,在新形势下旅游购物基础理论、方法、旅游购物模式以及区域差异等亟待深入研究,为国内旅游购物发展提供理论指导。最后探讨了国外旅游购物研究对国内的启示,并展望了未来研究的方向。

It is not 20 years ago until that the research on overseas and domestic tourism shopping is paid attention to, but it develops very fast. Now research contents include, the function and evaluation of tourism shopping, the types of tourism shoppers, the motivations and behavior of tourism shoppers, evaluation of shoppers satisfaction, souvenir things and the spatial distribution rule of the tourism shopping area; However, there are few research on this field in China, it is necessary for us to take part in this field to put experimental results into practice.