会展旅游发展条件评价体系研究

Research on the Evaluation Framework of MICE Developing Conditions

本文通过文献回顾和专家访谈就会展旅游的发展条件初步选取了6项一级指标和26项二级指标,通过专家问卷法对指标进行筛选和修整,从软硬环境两方面确定了评价会展旅游发展条件的6项一级指标,然后运用层次分析法对评价指标的权重进行计算,最终建立会展旅游发展条件的评估体系。

Review of previous study and interviews with experts result in the preliminary selection of 6 level 1 and 26 level 2 indicators respectively for the condition evaluation of MICE tourism, and Delphi is adopted in the indicators selection process, a final set of 6 level 1 indicators, which aims to measure the condition of MICE. Then AHP is another method Used to get the respective important ratio of indicators, which leads to the final establishment of an evaluation framework in the respective perspective of MICE.