城市周边乡村旅游市场特征研究——以长沙市周边乡村旅游为例

On the Characteristics of Rural Tourism Market in the Periphery of Cities——A Case Study of Changsha

发展乡村旅游,对中国和谐农村的建设意义巨大。文章用问卷调查的方法收集基础数据,采用Excel软件进行分析,得出长沙市周边乡村旅游市场的总体特征。通过交叉分析得出以下结论:出游方式与总体评价上出现了明显的年龄分异;出游方式、出游频次、旅游花费上表现出职业分异色彩;同时,住宿与停留时间、出游时间与交通工具、出游时间与信息渠道、总体评价与停留天数方面出现了明显的互动关系。

Developing rural tourism is of great significance to the construction of harmonious countryside. The paper, through questionnaire survey and the analysis way of Excel, obtains the following features. The following conclusion is made after the analysis ： distinct age difference in terms of overall assessment, such as travel mode, travel frequency, profession diversity determining different tourist spending. At the same time, distinct interactions appear in accommodations and time of stay, travel time and means of transportation, travel time and information channel, overall appraisal and days of stay.